The Power of Streaming: Analyzing Spotify Charts USA - Drake's Certified Lover Boy Makes History

When Scorpion was released in mid-2018, Spotify had a significant user base of 180 million monthly active users (MAUs) globally, with 83 million Premium subscribers. Fast forward to today, and the music streaming giant continues to grow its audience. The latest album from Canadian rapper Drake, Certified Lover Boy, has made history on Spotify charts USA, breaking multiple records in the process.

One of the most interesting aspects of comparing Scorpion and Certified Lover Boy is the size of the addressable audience Drake has to play to on the platform. With over 25 tracks on Scorpion, the album had a larger track count compared to Certified Lover Boy's 21 tracks. However, when looking at average plays per track, Certified Lover Boy actually outperformed Scorpion during its first week.

According to MBW's analysis, the average number of plays for each track on Certified Lover Boy was higher than that of Scorpion. This is likely due in part to the popularity of individual tracks like 'Way 2 Sexy' and 'Girls Want Girls,' which have been dominating the charts.

Despite this success, Certified Lover Boy's popularity did drop off throughout its first week, with daily plays decreasing from over 150 million on its release day to just over 40 million by its seventh day. However, this was still enough to secure the second-biggest album debut crown on Spotify, surpassing Kanye West's Donda.

The real pièce de résistance came on the album's first day, when it raked in a staggering 153.4 million chart streams globally. This not only broke Scorpion's record but also became the biggest ever album debut on the platform. Certified Lover Boy went on to end its first week with an impressive 497 million global Spotify chart streams.

In conclusion, Drake's Certified Lover Boy has made significant waves on Spotify charts USA, breaking multiple records and cementing its place as one of the most successful albums in recent history. With over a billion monthly active users on the platform, the potential audience for artists like Drake is vast, and it will be interesting to see how this trend continues to shape the music industry.

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